Social Media for Musicians: The Importance of Keywords

Picture this. You’re a jazz saxophone player named Bill Chaplain and you’re wondering just how prominent you are on Google. So you search your name. Turns out, there’s another Bill Chaplain who’s a killer visual artist. He dominates the search results, and all the images in “google images” are of him and his art work. This will not do…

Then you search for “jazz saxophone new york city” just to see if you come up. Instead, you find all of the other crazy good saxophonists in NYC. Once again, looks like you need some work there, Bill.

OK. So how do we solve this problem? One answer. Keywords.

In every single blog post I write, you will notice a wealth of tags that go along with it. For example, I tagged this post with “marketing for musicians,” “social media” “music business tips,” and here’s the best part, “noah kellman.” Give google a couple of weeks, and this post will show up when you search my name.

Let’s get down to business. Here’s what you need to know:

In order to show up in google, you will need to have a lot of content on the internet, and you will have to link it all to yourself with keywords. Here’s a list of steps that will get you started and on your way to being a search results master:

  1. Write a list of keywords with which you would like to be associated. (Don’t just write “Britney Spears” because everyone likes her. There are already millions of people out there who do this, so it won’t work. And besides, remember the old phrase “quality over quantity?”
  2. Go to and create an account. Upload tons of photos of yourself and tag them with your keywords.
  3. Make a blog on You can start by posting these pictures on the blog. If you like writing, then write on your blog! Otherwise, you can always post videos from shows, interviews, pictures, updates, news, etc. Your fans will love it. The key here is to make sure that:
  • The title of each post includes some keywords.
  • Your first sentence includes keywords.
  • You put your keywords in the post tags.

From now on, anytime you post anything on the internet, make sure that you include your keywords in any of the text describing it and use tags! This will help google find you and everything associated with you.

Good luck!

If you enjoyed reading this post, please go to the top right of the page and click “follow.” There will be much more to come!

Getting Rid of Arm Pain: You Are An Athlete

You are an athlete.

Imagine that you are a professional soccer player. What steps would you take to make sure you played consistently at your prime without injury? You’d make sure your body was in shape. In order to have the right fuel for your body, you would monitor what you ate and make sure to eat healthily. To prevent injury, you would warm up before every single work out or game. You would also stretch before and after you played religiously. Part of your maintaining your health would likely include taking vitamins and supplements to ensure that your body had what it needed to be strong and replenish itself. If you wanted to build muscle and recover from training, you would want to sleep as much as possible. You would take breaks in between exercises and you would take days off so as not to overdo it. If you didn’t take all of these steps? You would get injured. You would be tired. You would not be primed to heal. If you didn’t warm up, you might pull a muscle. If you didn’t stretch after a workout, you would be sore. If you didn’t take time off, you would overdo it and injure yourself.

What do musicians do? We use our arms for hours on end. To be at our prime, we not only need to prepare physically, but mentally. We must have our body primed correctly for this type of muscle use, and we must take certain precautions to avoid injury, just like an athlete.

Get the point? If you are a musician, then YOU ARE AN ATHLETE.

How to Get Rid of Tendonitis

As a jazz pianist who suffered from severe tendonitis, I want this category to serve as a place where musicians can refer for help with their own personal arm problems. The following posts in this category will outline steps that you can take in order to cure your arm problems.

You know you have it bad when your mom has to help you get your clothes on. When I was a freshman in high school, I would wake up, dial my mom on the phone, and she’d come help me get dressed. My pain was so bad that I couldn’t manage to pull a shirt over my head. Over the course of the next few years, I saw every type of doctor imaginable, as well as exploring alternative options which included acupuncture, rolfing, chiropractics, Alexander Technique, personal trainers, and probably some others that I’m forgetting at the moment.

If you have any questions, please feel free to ask. Hopefully soon I will have some other arm pain experts helping me out with this category as well.

About Me (and the Blog)

I still remember it like it was 5 minutes ago… I ran downstairs in my footies and sped up to maximize the distance as I slid across the slick wood floor. Why was I in such a rush? My dad, a doctor, rarely had time play the piano. Every once in a while though, he would sit down and play through dozens of Beethoven, Mozart, and Chopin piano pieces that he still knew from when he was a serious classical pianist. My dad is a really amazing man, and it’s largely because of him that I have been able to follow my passion and play jazz piano.

When my dad was in college, he came to a difficult cross roads in his life. His father (my grandfather) had worked his entire life to give my dad the opportunity to go to college and apply to medical school, but he had also given him the chance to study piano his whole life, first with my grandma and then with others. Nearing the end of college, he began studying with a very serious teacher. “Look, you have something very special here and I think you could make it as a pianist, but you have to practice for at least four hours a day. If you want to study with me, that’s what I’ll expect from you.” My dad told me how his heart sank after hearing these words. He knew that he would have to choose between taking lessons with this great teacher and going to medical school. In the end, he followed the path to become a doctor, and among other factors in his life, this led him to meet my mom and eventually led to yours truly.

But just like his father before him, my father gave me the opportunity to follow my dreams of becoming a jazz pianist. He first did this by teaching me Für Elise, the very first piano piece I ever learned. He went on to teach me other pieces by Beethoven and Chopin before I moved on to classical teachers. I’m not going to lie. I absolutely DESPISED my classical lessons. They wouldn’t let me play Beethoven. They wouldn’t let me play Mozart or Chopin. No. I had to play only what I could read… this was bad because I had learned everything by ear. After a few years of arguing with my teachers, I finally just gave up. It would be years until I discovered my true passion: jazz.
And then it happened. I was 10 years old, preparing to play the clarinet at a school band concert when a mysterious group of older high schoolers dressed in black walked into the room. Everyone was intrigued, but I never could have predicted my reaction as they began playing Duke Ellington.

I don’t remember this, but apparently I turned to my mom and said, “That’s what I want to play.” Sure enough, that did it. From then on, I began studying jazz piano voraciously, absorbing every piece of knowledge I could, attending every camp, event, masterclass, you name it. I lived, thought, and breathed jazz. I began as a jazz aholic, someone with an uncontrollable obsession. Then I progressed into a jazz nazi, someone who disliked all music except jazz. Then after after realizing how competitive the music was becoming I became a jazzophobe. I’ve finally just evolved an artist (at least I hope). I love jazz, and that will never change, and I wan’t the world to know and understand why jazz has so much to offer.

Jazz is a landscape of composition. It’s like free-writing in music. It can be a form of expression that is genuine and revealing, or it can be a combination of many different types of art, not just music. Me? I like to think of myself as a jazz storyteller. Every time I write a song, I picture the film that goes along with it. I see the characters and who they are, what they’re feeling. I love soundtracks in general, but my best soundtracks will always come from my original specialty: jazz piano.

Look… I’m going to be honest. I’ve seen some really TERRIBLE blogs out there about jazz piano. The ones I really can’t stand are the ones that pop up to advertise their product with a bunch of dumb lessons about jazz by someone who can’t even play himself! I have to admit I’m pretty opinionated when it comes to music, especially jazz these days.

I ask myself this fundamental question:

Was this music created for an honest and genuine reason? Some “honest and genuine” reasons might be to have a good time, to connect with the audience, to express your emotions, etc. If the answer to the question is no, than that probably means the music is being played for the wrong reasons. For example, to show off or impress people, to make money, to be regarded as a genius, you get what I mean.

There are just too many musicians out there (particularly in jazz) who play music for the wrong reasons (in my opinion, that is). It has become a vicious cycle— aspiring jazz musicians go to a club to be impressed, and performers show off on stage in order to impress their aspiring crowd. It really IS a sport when it’s played that way!

One thing’s for sure, most jazz musicians sure don’t play for wrong reason #2, which is to make money. That’s because many of them don’t care about their audience enough to grace them with honest music.

Now, these are strong opinions, I know. Don’t get me wrong, I love jazz and I love many great musicians who play today. It’s just time that jazz musicians start remembering that they play in public to ENTERTAIN PEOPLE, not to blow that other guy out of the water.

A few things about this blog:

Generally, I consider myself to be a nice guy, but I’m still going to tell it like it is.

I am going to be writing (and eventually making videos to go along) in order to demonstrate concepts in a concise and understandable way so that you can get straight to practicing and using them in your own music.

If you ever have any questions, feel free to ask and I’ll be happy to answer or possibly even create a post based on your question if it relates to everyone.